La Maison, About US
Welcome to Maison de Porcelaine
Your Porcelaine Skin Journey starts here
About Maison de Porcelaine
Mission & Vision:
“Where K-Beauty meets Global Elegance”
Discover K-Beauty the way it was meant to be—curated, high-end, and personalized.
As a leader in prestige K-Beauty retail, our mission at Maison de Porcelaine is to create an elevated and trusted beauty shopping experience for all, and to inspire a journey of conscious, high-performance skincare within our community.
We are a Swiss-based, premium omnichannel retailer dedicated to becoming the definitive destination for K-Beauty in Europe. Since our inception, Maison de Porcelaine has been an industry-leading champion of transparency, curation, and efficacy, guided by our core company values.
Conceived by Co-Founders Jaehoon Kim and Alessia Tedeschi, Maison de Porcelaine is defined by its unique, expertly curated environment. We offer an ever-increasing assortment of products from the most innovative and respected Korean brands, featuring emerging favorites, trusted classics, and selections available exclusively through Maison de Porcelaine. We continue to seek out pioneering brands, with a robust assortment of clean, vegan, and dermatologist-backed skincare.
Our Philosophy:
Curated K-Beauty merged with Swiss Excellence and Korean Innovation-
The most premium K-Beauty destination merging Swiss excellence with Korean innovation & heritage.
Our vision is to elevate Korean beauty into a premium, high-end experience rooted in expert curation, brand integrity, and strategic partnerships - becoming the first trusted reference for people discovering K-Beauty through carefully curated, high-quality products.”
As the global popularity of K-Beauty continues to grow, we identified a clear need for more transparent, concise, and accessible education for Swiss & European markets.
Maison de Porcelaine was created to simplify our customer's K-Beauty journey.
Our products are carefully curated to personalize your routine helping you build a skincare ritual that truly suits your skin's needs, without excess or confusion.
Whether you are discovering Korean skincare for the first time or refininf an advanced routine, we guide you with clarity, expertise, and intention. Every product we curate is selected to work in harmony, so your routine feels cohesive, effective, and elevated.
Because skincare is not about having more.
It is about choosing better at Maison de Porcelaine.
Our standards on skincare:
- Premium, vegan formulation quality
- High-performance results
- Innovative, safe ingredients
- Dermatologist-backed research & creation
Nothing unnecessary.
Nothing excessive.
Only what performs.
Our Customers:
Maison de Porcelaine exists for the discerning individual who:
- Seeks out the true value of premium K-Beauty.
- Wishes to create and enjoy their own unique beauty ritual, not just a routine.
- Has a refined eye for trustworthy products that deliver proven, effective results.
- Prefers vegan formulas as part of a conscious and mindful lifestyle.
What you can expect from Maison de Porcelaine:
• Expert-curated skincare edits targeting each skin concerns
• Skincare routine-building guidance, step by step tailored for your skin.
• Transparent ingredient usage and safe formula
• Access to exclusive Korean brands not widely available in Europe
• Personalized recommendations designed to evolve with your skin.
K-Beauty Curation Standard:
1) Strictly Curated
Only formulations that meet out ingredient, performance, and aesthetic standards.
2) Clinically Proven
Backed by dermatological science and measurable results.
3) Consciously Formulated
Vegan, Cruelty-free, hypoallergenic, and environmentally aware.
4) Personalized Skincare Journey
Structured routines designed to simplify and strengthen your skin.
Your Porcelaine Skin Journey begins here.
We remove the noise.
We refine the selection.
We elevate the experience.
Founders
JAEHOON KIM
Founder & Chief Executive Officer
ALESSIA TEDESCHI
Co-Founder & Chief Operating Officer
Founders' Message:
"Our vision is to redefine K-beauty in Switzerland and across Europe by bringing together two powerful traditions: Korean innovation and Swiss excellence. Korea leads the world in skincare technology, ingredient discovery, and product development. Switzerland represents precision, trust, and an unwavering commitment to quality.
By combining these strengths, as the founders, we curate and introduce skincare that is not only effective but also refined for the expectations of the European consumer—products that meet the highest standards of performance, safety, and authenticity.
Welcome to the next chapter of K-beauty in Europe."
Press & Influencers Inquiries
For media inquiries, please visit our Our Instagram page and send us DM or email “pr@maisondeporcelaine.com”
Potential Maison de Porcelaine Vendors Contacts
Have a product value & story-focused brand that you think would be perfect for Maison de Porcelaine? We’d love to hear from you! Please click here to create a profile with our partners to share your product submission with our Merchandising team.
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